“Inaction Is Not Neutral”: April D. Jones Shares Defining Leadership Lesson in Inc. Magazine

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April D. Jones promotes Inc. 5000 leadership forum

What’s Inside

Inc. Magazine has featured April D. Jones, Founder and CEO of Jones Law Firm, PC, in a roundup of national business leaders sharing the pivotal mistakes that transformed how they lead.

In the feature, titled “20 Leadership Mistakes That Changed How Founders Lead,” April candidly breaks down one of the hardest operational shifts an executive has to make: confronting underperformance head-on instead of delaying tough decisions.

The Cost of Hesitation in Executive Leadership

Reflecting on her journey building one of Colorado’s premier family law practices, April points to an early management trap that traps many growth-minded founders—holding onto mismatched team members for too long out of loyalty or patience.

“Early on, I kept people too long across the board: toxic performers, kind and loyal underperformers, and people who were simply in the wrong seat,” April writes in Inc. “What changed me was realizing I needed to grade myself too, and in that area I was being a C leader because I was not acting.”

Her core takeaway for executives and managing partners is simple: Inaction is not neutral. Avoiding hard conversations or delaying necessary transitions is a active choice that hurts the rest of the team, corrodes company culture, and drags down performance across the entire organization.

Why High Standards Protect the Client Experience

In high-stakes family law, maintaining an elite internal standard isn’t just an operational preference—it directly impacts client outcomes. People navigating complex divorce, child custody disputes, or financial asset division rely on a team that operates with absolute precision, speed, and accountability.

By holding firm leadership to a higher standard of decisive action, April has cultivated a practice model at Jones Law Firm where top-tier talent thrives and clients receive unwavering support across six Denver metro offices.

National Recognition for Front Range Leadership

April’s contribution to the Inc. Leadership Forum highlights her reputation as both a leading trial attorney and an influential business executive. As incoming President of the Colorado Bar Association, her candid perspective on organizational health reinforces the principles that have guided Jones Law Firm for more than 25 years: accountability, strategic clarity, and an uncompromising commitment to excellence.

About Jones Law Firm, PC

Founded in 2000, Jones Law Firm, PC provides results-driven family law advocacy across Colorado. Operating from headquarters in Greenwood Village and regional offices throughout the Denver area, the firm delivers court-tested trial strategy paired with dedicated client care.

Read the Full Feature on Inc.com

To read the complete article, “20 Leadership Mistakes That Changed How Founders Lead,” visit Inc. Magazine. To schedule a consultation with our Denver legal team, visit DenverDivorceAttorneys.com or call (303) 799-8155.

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Client Testimonials

Compassionate & Effective Counsel That Makes a Difference

B.H.

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April and staff were wonderful.

“April and staff were wonderful. It made a difficult time of life softer while maintaining my dignity.”

J.A.

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I will be recommending friends, family, and associates to Jones Law.

“When I needed legal assistance I emailed roughly a dozen law firms that came up in a Google search. Jones Law was the only firm that got back to me with a personalized message about my particular situation. When I arrived for my appointment I was greeted by Emily Sturgill to go over my case. Emily was awesome. She walked through my information & was very empathetic to my situation. I later met with David Collins to address my issue. David was great & completely understood what I wanted & gave me a very quick resolution. I will be recommending friends, family, and associates to Jones Law.”

M.C.

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April always valued how I felt and what I wanted the outcome to be for the case.

“April Jones has represented me very well in my family court case. April always valued how I felt and what I wanted the outcome to be for the case. She understood my concerns and made sure they were kept on the forefront. I feel my cases outcome was positive for me and my family because of that. Thank you.”

S.H.

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We can now open up another chapter of our lives.

“I went to Jones Law Firm, PC , needing help with my children’s custody case. April took my case, even though it was very short notice before the court date. Immediately April and all her staff members started gathering all the details and information from me to prepare for court. Daily April and/or her staff members were in contact with me for any updates on what was going on. I now have full custody of my two beautiful children. My family and I would like to say “Thank you so much” to everyone at the Jones Law Firm. We can now open up another chapter of our lives.”

A.E.

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In the most difficult time of my life, April Jones was there for our family.

“I am SO thankful for April and her team! She personally went well above and beyond the call of duty on my custody and child support case and helped me out of a nightmare situation with my ex-wife and restored balance and fairness in my family. I am happy, and most importantly the kiddos are happy!! Thank you SO much April for all you do!”

S.R.

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“April and her team made my divorce quick and smooth. I would recommend them to any one. Even after my case if I need to call in for anything the team there are always so nice and helpful. I would not be in the life I have now if it weren’t for the help I got from this firm.”

S.C.

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Not only did she do a FANTASTIC professional job, she was caring, understanding and most concerned in a manner that left me knowing and feeling I was safe!

“Having had the pleasure and experience of having Ms. April Jones of Jones Law Firm, PC represent me in my recent divorce, I must say how truly BLESSED I was. Not only did she do a FANTASTIC professional job, she was caring, understanding and most concerned in a manner that left me knowing and feeling I was safe! In the aftermath (or dare I say ‘afterglow’!) of such an emotional separation departure, I graciously and honestly can suggest and recommend Jones Law Firm, PC !”

M.K.

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Ms. Jones’ best quality as an attorney is her ability to take charge.

“Ms. Jones was my attorney in 2002. She is sharp, quick and strong and we won my case decisively. I am currently having Ms. Jones represent me again on another issue in 2010-2011. Based on my observation, Ms. Jones is sharper and stronger and has attained greater knowledge and insight. I have noticed that Ms. Jones desires to win each case with integrity. She cares about her client’s welfare at all times. Ms. Jones’ best quality as an attorney is her ability to take charge. I have recommended Ms. Jones to my friends and co-workers.”

Roswell

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April settled my case literally out in the courthouse hallway.

“April settled my case literally out in the courthouse hallway.I had a landlord that failed to make promised repairs to my apartment. I was paying for a two bedroom,two bathroom place but only one bathroom worked. He said he would repair it when I moved in but 7 months went by and he was still making excuses. He lived in hawaii, the apartment was in california and he used that as his excuse. I decided to stop paying him until he fixed the bathroom I had BEEN paying for. After 3 months of that he arrived at my apartment and decided to take me to court rather than fix the bathroom and collect back rent which I had been holding onto. April negotiated a deal before we went into court for an immediate cash payment for 1 month and I could take a week to move out. My landlord accepted and a possible unlawful detainer ruling was avoided. I was able to use the 2 months rent I still had to find another apartment which would have been much harder to do with a unlawful detainer on my record.”

Alan

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April is very knowledgeable of the law and will not let you down.

“I cannot be more happy with the April Jones Law Firm! I hired her in 2012 for disputes over child support and other items, we had to go to court 3 times on separate matters and every time we were successful. April is very knowledgeable of the law and will not let you down. If I ever need a family law attorney I will call April Jones.”

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